Thoughtful actions in the field of aroma marketing can bring measurable sales results. The appropriately selected scent:
- influences the atmosphere
- reduces unpleasant odors
- increases customer attention
- generates positive behaviors
- extends the time spent in the store
- increases the need to purchase an item
- improves well-being
- enhances creativity and atmosphere among employees
- creates a competitive advantage
It is hard to overlook the many benefits associated with using scent in marketing. Currently, there is the possibility of hiring a company that professionally implements innovations in aroma marketing. However, this comes with higher costs.
However, you can utilize the potential of scent without spending much. By ordering scented hangers with your company logo, you combine the advantages of aroma marketing with the function of traditional text advertising. Scented Christmas trees with prints will not only emit a pleasant fragrance but also attract customers' attention with their shape and graphics.
Many studies have been conducted on the phenomenal impact of scent in advertising. They show, among other things, that under its influence, consumers spend more time in stores and evaluate the products within them more favorably.
Aromamarketing (scent marketing) is an element of sensory marketing (addressed to human senses). It is:
- influencing customer behavior through scent compositions
- the ability to utilize scent in marketing
- an element of the company's marketing strategy
- an effective business tool that allows for successfully attracting customers.
Udowodniono, że zapach oddziałuje na naszą fizjologię oraz aspekty psychiczne. Mogą nie tylko przywoływać wspomnienia, wzruszać, wywoływać niepokój, ale także powodować wydzielanie soków żołądkowych czy podnosić ciśnienie krwi. Tą niewątpliwą moc zapachu warto wykorzystać także w reklamie...
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